Water Talkers

Don't be a Loo Litterer!

by
Chloe Booker
Chloe Booker | Mar 31, 2015 | in Loo Litter Concepts

People put all sorts of items down their toilets from seemingly harmless things like cotton buds and sanitary towels to bizarre things like oil, pills and false teeth!  These items contribute to over 25,000 blockages every year in the UK and cause property flooding and pollution.  So this new major campaign is launching in the press, the internet and on TV and the radio. It will shout Don’t Be a Loo Litterer! Pass it on. 

edited on Mar 31, 2015 by Chloe Booker

Janet Bradley Mar 31, 2015

I think that this whole community has really made it home to me that this is a serious issue. I have become more attuned to the news... when the item regarding wipes on the beach hit the headlines... I realised how important this was... when I saw newspaper articles about the size and issue of fat bergs... it really made me sit up.

People need to know... we are all to blame and a major TV campaign covering all the different aspects of media is vital... I think if one media stream was used it won't have the same impact. Different segments of society look to different media to find out what is happening in the world... I tend to use the internet, but my parents look at TV, my husband listens to the news on the radio.

People have a tendency to turn adverts off too... so if this information is in so many formats, you are more likely to see it once. 

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Louis Allen Mar 31, 2015

If and advert is powerful enough it would work the same with a press advert

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Adrian Elward Mar 31, 2015

WOW WOW WOW..sorry but I must have missed something here ,,Loo litter on beaches terrible awfull,,Disgusting.. what do they spend MILLIONS of our water rares on ,I am sure we are always told we are improving the quality of waste water by spending millions and charging us more every year well this seems to show they still just dump it in the sea un touched ... ,,,well this seems to confirm that.

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Adrian Elward Mar 31, 2015

[comment removed by moderator]

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Louis Allen Mar 31, 2015

It is disgusting really

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Adrian Elward Mar 31, 2015

What is disgusting...is the fact people are stupid throwing stuff in the loo... Hope they get blocked drains and it back fills...

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Janet Bradley Mar 31, 2015

I think that this is the biggest issue - people are flushing things down the loo which they shouldn't.. as  result, it doesn't degrade... water companies can't treat it... ends up in the sea. Have to stop the problem at source.

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Adrian Elward Mar 31, 2015

Surley the systems can at least use a sieve to remove the non natural waste matter,before throwing it out to sea.,ALL cruise ships have systems that totally clean waste...BTW they can almost be self sufficent in producing freah water...Why do we not learn from the cruise companys....

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Janet Bradley Mar 31, 2015

Thought I would find out how they end up in the sea, as it's a very important concern. The below quotes are from the bbc article

http://www.bbc.co.uk/news/science-environment-31941482

"Our sewerage systems weren't built to cope with wet wipes," MCS beach watch officer Charlotte Coombes said.

"When flushed they don't disintegrate like toilet paper, and they typically contain plastic so once they reach the sea, they last for a very long time.

"They can cause blockages in our sewers, and then, everything else that has been flushed down the loo can either back up into people's homes, or overflow into rivers and seas.

"Overflows also happen during excessive rainfall or if the plumbing hasn't been connected up properly, meaning the wrong pipes head straight to the sea.

"That's when we find sewage-related debris, including wet wipes, on the beach,"

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Janet Bradley Mar 31, 2015

To me the key is that these wipes are causing blockages, when a blockage occurs, water (and the waste it contains) will find its own way... and that will include flowing to the sea and beach.

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Janet Bradley Mar 31, 2015

I'm thinking of an analogy for this problem... if you took your dyson hoover outside and started hovering up leaves, you wouldn't be surprised to find that it broke, or even exploded, and you found leaves being blown up in all directions. You are not using your hoover for the purpose it was intended, and you shouldn't be surprised by odd consequences.

Its the same with the sewers, and the infrastructure surrounding the sewers. They are being subjected to objects that they are not designed to deal with... that there are other methods of disposing of them, but the public often can't be bothered to use... we can hardly blame the water companies for that. Why should they build a sewerage infrastructure which deals with every single thing that we could "potentially" put down the loo or sink!

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Katie100 Mar 31, 2015

brilliant analogy!

 

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Katie100 Mar 31, 2015

So the question is, is this tv campaign a hard hitting documentary style public information type thing, or something with a lighter touch? What might have the most effect? I'm sure the ad people would do their research, but what do you think?

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Janet Bradley Apr 1, 2015

Well I suppose you could use my analogy or something like it on a TV campaign.... start with someone seeing a pile of leaves and going outside to hoover them with their domestic Hoover... And watch the funny consequences.... Cut to someone stuffing a record into a CD player, and it breaking... Then cut to wipes being flushed down the loo and seeing the consequences.

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Adrian Elward Apr 3, 2015

The only way to get the message thru is to make a fun and memorable item.. We all know how much notice the general public take of serious messages... Flu jabs  dont smoke  and the rest,they are mainly ignored,,,We all know theMeerkats., WHY not use ....THE SEWER RAT'S ,The DONT do it message has to get thru..Or again we will pay thru the nose to stop the problem...It wont be long before summer and out noses will be telling us there is a problem....

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Janet Bradley Apr 3, 2015

sewer rats could provide comedy... Have you seen "Flushed Away".... i also like the slugs in that film... Provide quite a bit of room for comedy and getting the required message across.

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Katie100 Apr 3, 2015

ah yes - sewer rats, flushed away slugs - I really like that connection - it's a good film and really lends itself.

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Janet Bradley Apr 3, 2015

Especially as there are goodies and baddies in the film.... As there are goodies and baddies in things being flushed!! I might watch it again.

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Janet Bradley Apr 4, 2015

I suddenly remembered that the slugs in the film sing in harmony.... I have a vision of slugs singing "only flush it down the loo, if it's paper, pee or poo!"

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anita lewis Apr 1, 2015

I always found the cartoon 'charlie says'adverts very memorable so would like a cartoon type rather than a serious documentary type.

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Janet Bradley Apr 1, 2015

I haven't seen the cartoon "Charlie says" - can you describe?

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anita lewis Apr 1, 2015

It was a cartoon cat and his boy owner.after a little sketch the cat would miaow and then the boy would translate the message of the story saying "charlie says..."it was used for public information messages about things like kids playing with matches or talking to strangers etc.

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Janet Bradley Apr 1, 2015

ah, ok.... that could be quite effective. As you say, they were memorable for you, so could be so again... it's like I remember the Green Cross Code man - once seen never forgotten!

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anita lewis Apr 1, 2015

That's right! I still find escalators tricky because of the public info film showing a doll get stuck in it! (Not a charlie one!)

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Janet Bradley Apr 1, 2015

Oh.... I can see that may have created a nightmare in a child's mind... and would not be forgotten!

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Janet Bradley Apr 4, 2015

Was thinking about the green cross code... We had an assembly at school where we watched the film of the green cross code and what would happen if we forgot to use it... can water boards go into school,assemblies and take over for one day and get the message across with a promotional film. would be good if it was the same day that the poo bus came to the school.

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Adrian Elward Apr 1, 2015

Another forgotten way rubbish gets into the sea..Look at the state of the local roads with all manner of litter blowing around,we live on the coast and see it just blow off into the sea,especially this week....... also anything that goes down the road drain or gully is heading to the river and then the sea.....The problem is our throw away life style..even now disposable (((down the loo) toilet cleaning wipes...The idear of out of sight out of mind has to STOP..

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Chloe Booker Apr 1, 2015

Good point Adrian. How would you STOP it though? Culture change starts with little behaviour changes. Do you think this campaign could work? How do you think it could really have the impact we are after? 

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Adrian Elward Apr 1, 2015

The very popular tours of the brighton Sewers,they show the brave what happens,Could (be brave ..School trips not do something like this,make it common place and talked about openly,Teach the children and in future things may improve..seems to be our only hope ,the miss use of the loo will only cost us more ££££££££££ in the future..

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Janet Bradley Apr 1, 2015

People have to see that it hurts them in the pocket!!

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Adrian Elward Apr 1, 2015

We now often in tv comedy see people sitting on the loo so tv needs to play a part and wright DONT ABUSE THE LOO so it becomes a sub concious thing to not use the loo as a waste dispsal unit..

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Janet Bradley Apr 1, 2015

Need a TV comedy of Mr Bean putting wipes down the loo, loo getting blocked, fat berg escaping back out through kitchen sink and Mr Bean bumbling through it all to sort out the mess. Could be really funny and a powerful message.

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Adrian Elward Apr 1, 2015

The thought of Mr Bean and a blocked loo is more than I can cope with,,Did you see him do the painting with dynamite...the mind boggles..But that is the approach we need..

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Janet Bradley Apr 1, 2015

But that is the point... Mr Bean is a bungling fool, those who put wrong things down the loo need to be shown that they are being stupid... But doing so in a nice way.

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mark burns Apr 1, 2015

its a shame that the treatment plants etc cant trace where the litter comes from, creating competitions in schools for designing poster etc would be good,they could take them home for parents to help with and create more awareness with the home and school 

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Adrian Elward Apr 1, 2015

The only thing to do is persecute the manufacturers of the disposable items and make them transform them into bio degradable...

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Janet Bradley Apr 1, 2015

Persecute!!! Interesting word. What form of persecution do you have in mind?

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Adrian Elward Apr 1, 2015

££££££££££££££££££££££££££££££££££££££££££££££££

OK the spelling may have missed the mark but you got the plot..

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Adrian Elward Apr 1, 2015

Ships can only release treated waste once 12 miles from land..how come its ok to dump ours a few hunderd meters from our coast line..

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Mary O'Connor Apr 1, 2015

I think this will work to get people thinking about what they put down the toilet. It isn't really something that you think about very often. Hopefully it will get people to question what they are putting down the toilet before they actually carry on with their daily routine of throwing things down there.

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Janet Bradley Apr 1, 2015

I think that may be the point.... we are so used to using the toilet... its not exactly something we think about.. so we don't really think what we put down the toilet... it's probably just instinctive and no thought attached!

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Adrian Elward Apr 3, 2015

We have just had a walk along Shakespear beach Dover in the mist and rain to see for my self what was there..True lots of plastic rubbish,,BUT most of what could be identified had foreign names and anything lable wise apart from beer cans I was aware of.Either Dover is luckey or the wind was the right way to take it out to sea..By the way... we arefrozen..Happy Easter..

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George Richardson Apr 3, 2015

Over the past few days i have watched with interest the many comments,suggestions and ideas for cartoon characters,tv campaigns etc. Thames Water alone employ a team of 30 Sewer Flushes who spend all there time patrolling and clearing the largest trunk sewers to ensure they keep flowing.These professionals will tell you the blockages are caused largely by cooking fats and oils which congeal on the walls or pipe surfaces causing a layer which grows and grows using sanitary products ,wipes cotton buds etc. like aggregate setting like concrete. 

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Janet Bradley Apr 4, 2015

George, I can only say that i am a little shocked by your comment. Of course the water companies know what can and can't be put down a toilet or into the sewers. They don't need to be educated or work out how to explain the concepts to their workforce....

it is the general public who needs the education (that is us). 

What we are exercising our brains on is helpin the water companies find a way that the public will take the message on board. They need to see the journey we have been on, so they can see what they need to explain and how.

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George Richardson Apr 3, 2015

In the proposition we are working on ChloeB states that loo litter contributes to 25,000 blockages throughout the U.K. I think if you check Thames Water alone have  and deal with 80,000 themselves.So staying with this one Water Company,the Powers that be know without doubt London and the Thames Valley are heading for a chronic water shortage in the next decade,and certain water rationing.This they need to convey to their customers to get them on board with any measures for saving water and the infrastructure that brings it to them and disposes of it for them.Water shortage in the S.E. Is being exasserpated with a lessening in rainfall and growth in housing and population.Decreasing supply. increasing demand.One and a half million new homes needed in the area in the next ten years.

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George Richardson Apr 3, 2015

My small suggestion is that  Thames water have to start a huge honest campaign to the Roughly 14Million living in the area, a quarter of the population. Explaining in simple pictures and messages,all the problems they face,how the public themselves contribute to them and the cost and damage they are doing to the infrastructure they depend on. What they can do to stop wastage and blockages.How this will allow the company  to spend all the money and manpower saved along with money and improvements already planned to move forward rapidly to help avert the nearing crisis.

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Janet Bradley Apr 4, 2015

simple pictures are good, but people can toss pictures aside... How do you get someone to stop and stare?

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George Richardson Apr 3, 2015

Everyday London and the Thames Valley flush or drain 2.8 Billion litres of used water for Treatment. Perhaps they could start with the simple,if in our antiseptic society,the slightly unpalletable idea  that number one should be flushed every other time, at most,saving approximately half a billion litres per day.-----------------They have the perfect infrastructure in the capitol to run a huge poster campaign.,the whole underground system with it's miles of tunnels passages and escalators.All railway stations and rolling stock.London buses and Taxis and millions of journeys every day. Constantly in their face. Pointing out constantly the consequences if nothing is done. Would they be brave enough,to be honest.

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Janet Bradley Apr 4, 2015

messages on sides Of taxis won't work wherei live, we only have private taxis. There is not one single billboard in the town I live... How do you get the message across outside London? Water companies need to combine efforts to get the messages across, not just in London, but in all areas.

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Eirlys Evans Apr 3, 2015

Oh George!  once again it comes down to common sense. The powers that be seem to lack it as well as the people who put the rubbish down the loo in the first place.  I despair of the attitude of some individuals who seem incapable of putting rubbish in the correct recepticles.  Rivers are used to throw away old bicycles and pushchairs, fouling up the riverbeds.  This used to be a "Green and pleasant land" but not any more with fly tipping and dog faeces everywhere you look.  I think that everyone knows that toilets are for number ones and twos, but it is easier to chuck cotton buds and wipes down the loo. It is out of sight, out of mind.  I somehow doubt that advertising would make much difference because selfish people don't care  about the environment. 

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Janet Bradley Apr 4, 2015

I honestly don't think all are aware that you can't put everrything down the loo. Those who live in a rural area are quite often more aware because of the higher number of septic tanks.

i used to think wipes were flushable...simply because it says so on the side of the packet... I was deceived... How many other people were deceived with me? Quite a lot I am sure.

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Eirlys Evans Apr 4, 2015

I should have said that the majority know what should go down the toilet.   Children use toilets at school, and even if their parents don't teach them, surely the staff at the school could be proactive.  Whenever the cleaners at the school find articles in toilets children could be warned of the consequences of litter in toilets. I can remember when a toilet overflowed at my school. I remember the stench and the ghastly sight of it. At assembly the headmaster explained that foreign articles being put down the toilet was to blame for it. We children were appalled to hear this and scared that it could happen again. It made most of us very careful as to what went down the loo!  It had more affect on us than a cartoon, but nowadays a cartoon could be effective.  Perhaps a talking toilet.

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Janet Bradley Apr 4, 2015

I know children who refuse to use the toilets at school... just because they smell. What children put down the loo at school, will be different to what they would consider putting down the toilet at home.

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George Richardson Apr 4, 2015

Well said snowdrop,and full of expansive ideas as usual

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Janet Bradley Apr 4, 2015

It is interesting you use a picture of tablets being flushed down the loo, but this one aspect we haven't discussed yet... Safe disposal of medicine... Or even that our pee contains medicines that water companies cannot remove.... Has an impact on our health.

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Eirlys Evans Apr 4, 2015

Hi Astr1x

Yes, that is one thing that we haven't discussed, and yet it is a pernicious problem. For decades scientists have been warning us that medications are being secreted into rivers and the oceans via our sewage systems.  The contaceptive pill is reputed to be causing fish to become sterile and being born with both sets of genitalia.  It is claimed that this could be causing some of the decline in their numbers. Other medications also get into the water system, causing our tap water to be contaminated. As has been said already the water companies cannot remove the drugs from our water, purifying it isn't very effective. The trouble is that medications are essential for many individuals, and women cannot

 go back to the days before the contraceptive pill.  It is a difficult ethical problem and I don't know what the answer is, perhaps someone has the answer to this. Having our medications, but finding a method of removing them from our water.

 

 

 

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Janet Bradley Apr 4, 2015

Its a very difficult one - it' not just affecting fish, it's affecting our men folk!

It is a type of loo litter having a negative effect... the trouble is, if one type of loo litter is accepted and viewed as nothing can be done about it.. it can give the impression that other types of loo litter can be accepted too

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Eirlys Evans Apr 4, 2015

True, but it isn't something that people  deliberately pollute with.  Some people have to take medications to keep them alive. There are dangerous drugs such as those used in chemotherapy, as well as heart medication. The genie is out of the bottle and we need a method of alleviating the effects of these substances.   Perhaps one way that we could all help would be to only take medication that is really necessary,  rather than poppingma pill at the first twinge of pain.  

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Janet Bradley Apr 4, 2015

I guess that it is also the reason why some will always want to drink bottled water. At least that will not contain some of these potentially harmful medications.

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Eirlys Evans Apr 4, 2015

Hi

There is a finite amount of pure water that can be bottled and sold at exorbitant prices. Families on on low incomes wouldn't be able to afford buying large amounts of money on bottled drinking water. Taken to extremes it could mean that springs and other sources of pure water could become almost depleted.  A new method of treating a new problem requires thinking outside the box. I hope that the young upcom7ng scientists find a way of overcoming this polluting of our water.

Just realised that another way of stopping the drugs polluting our water could be to find a new way of delivering the drugs in amounts that the body would not be forced to expel through urination.

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Janet Bradley Apr 4, 2015

I was talking to a young man who has multiple sclerosis yesterday... He is so fed up with medication he is looking to change his diet to be more natural and organic and reduce the medication he is on. I hope it works for him.

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Eirlys Evans Apr 4, 2015

Hi

Yes  I can empathise with him. Medication can be life saving but also have really  bad side effects. I am supposed to take medication but have cut down on some of it with my doctor's  permission. An organic  diet might make him feel a bit better.

 

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George Richardson Apr 4, 2015

Sorry if i shocked you aster1x ,your points are really what i was trying to say perhaps badly expressed,that they do know exactly what the problems are and need help to get the general public to realise them [Which is where we come in ]and did say there professionals shout it out,but to no avail

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George Richardson Apr 4, 2015

Sorry ,wrong terminology again ,i had had a bad day sitting on a disciplinary panel never nice.  Replace pictures with posters ,as everyone sees every day in the capitol as they travel. On the long escalators it is almost prime reading.

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George Richardson Apr 4, 2015

Your comment about Taxis, would be fair if i was talking Nationwide,but started by saying because the capitol and surrounds has almost a quarter of the population and infrastructure to support a massive initial campaign that would be the ideal place to launch. Then it could be improved and refined before hitting the rest of the U.K.. Never forgetting that thousands of the rest of us access London daily and be struck by the posters.-------I am just trying to think big to tackle a Huge problem

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George Richardson Apr 4, 2015

Snowdrop, in most secondary schools now, bins are provided especially in the girls toilets,and in my combined 60 years or so as  Schools governor have not come across one case of back up. Governors meetings are constantly asking if the toilets are fit for purpose,and difficult to find money is always found,sometimes for complete updating to make sure they are safe,clean and modern.

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George Richardson Apr 4, 2015

The point you two ladies have raised is rightly one that has not been raised before,and is truly quite pernicious, Some of us are luckier than others in that our drinking water has been recycled by nature,but  am aware that may not be the same in large cities. Especially London where i believe it is treated and recirculated several times,---------Could our team leaders help with this one,as i guess much Chemistry and other sciences may be involved.

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George Richardson Apr 4, 2015

I know in the past Pharmacies and Doctors surgeries have run campaigns to return unused medication,to surgeries and pharmacies .Exhaulting people neither to bin them. or flush them as this could be dangerous for others.                 As to the amount passing through us after we have extracted the benefit i have absolutely no conception,but am aware of the fact there are chemicals in the water supply....Do you think it could be all theseT.V. and Film Companies constantly  showing the flushing of illegal substances down the pan?  Tee Hee!

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Janet Bradley Apr 4, 2015

I have been thinking about advertsing...it is a problem, many people are tired of messages being forced on them.. So they switch off. When I lived in London, I realised that many sit on trains on the way to work hiding from the world, wanting to forget, not thinking of surroundings.. Sitting staring at games on their phones, or eyes shut listening to music. When walking from the station, eyes down, not wanting to catch people.

after 2 1/2 years of living in the countryside, my husband now says I have finally reached the point where I look around, I look at my surroundings and appreciate scenery and simple surroundings.

for advertising to be noticed it has to stand out... Humour is often the thing that will really capture attention. People tired off life will never turn down A smile or a laugh.

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George Richardson Apr 4, 2015

My son in law has .M.S. for which he is lucky enough to be on one of the newest fotms of medication,meaning just one self injection per day. Since starting this treatment five years ago he has had no further incidents.   Apparently each incident makes the condition slightly worse,so he is in fact in remission. How much of this if any is passed through i have no idea,but i know he shuns any other medication.

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George Richardson Apr 4, 2015

You do the population of our capitol city a disservice by suggesting they are unresponsive zombies.If that were so the current massive advertising would have ceased decades ago.

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Janet Bradley Apr 5, 2015

Advertising does work... but a load of people purposely ignore advertising... so its how you get the message across to those ones.... I purposely ignore loads of adverts... but I do watch Meerkat ones as they make me smile... I purposely turn off all advertising of loans as an example.

I think the advertising campaign needs to be something special to really attracts people's attention.

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George Richardson Apr 4, 2015

Like my son in law i do not have any truck with medication other than the occasional Rennie .you will not find one pill,other than the heart medication i have taken since a quadrupel heart by-pass, in my house.The amount of medication used and misused by many is really not needed,but of coursr for millions it is.

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George Richardson Apr 4, 2015

Your last two comments have been spot on as usual,and i have all my organic vegetables and fruit delivered to my home by RiverFord i would recommend to any one ,price may be an issue.There is a finite amount of natural spring water and in some parts of the world they have already lost all of it. I repeat and stand by the statement bottled water will vanish. Governments would not dare to allow the rich,for rich you would have to be,to access life giving water for whatever use they thought fit, while the population was rationed.

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George Richardson Apr 4, 2015

I do not believe even one in a million ever think about traces of drugs or medication in water when buying bottled water.

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Chloe Booker Apr 5, 2015

Hi George. Please can you stay on topic! We seem to be going very off piste here...and whilst it is interesting to talk think about medication, we are specifically looking for your thoughts on the idea posted. Please can you also avoid writing multiple comments on the same idea, one after another. We are after a variety of opinions, not one person going off on a tangent. Thanks! 

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Janet Bradley Apr 5, 2015

Sorry Chloe - I think I was responsible... confused about why medication is shown as the picture for loo litter... I suddenly wondered if you wanted us to discuss that as part of the subject.

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George Richardson Apr 5, 2015

Hi Chloe, thanks for the  quiet Rollicking ,but if you follow timeline you will find i cme into the medication debate after an interchange of comments,things seem to get moved quite considerably/  Several comments on one subject ====== What me Guv   it hasn't happened since day one.Usually it is one subject split,as one long post would probably not be read. My reasons anyway,  Will try to be a good little boy Boss.

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George Richardson Apr 5, 2015

Thanks aster1x, but was o.k. with taking the rebuke.

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George Richardson Apr 5, 2015

When it comes to T.V. advertising i must admit i just mute and ignore them,but found all the show,film and young ladies in mens shirts as you road the underground escalators fascinating and colourful, along with the multiplicity of other adverts. i don't think i am the only one, so will continue to disagree on this one. I believe Thames Water could make a huge impact.

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Janet Bradley Apr 5, 2015

That's ok.... I worked in London for 27 years and rode Underground every day... I enjoyed spending more time watching people than adverts! I noticed that many people just look at their phone now...

But... that is another point... you can get people to take adverts on their phone in exchange for a free service... e.g. a music app for free in exchange for advertising.... Some people do accept adverts willingly.

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George Richardson Apr 5, 2015

I do forget just how quickly our world is changing before our very eyes,and it is three years since my last trip to London.  So how does water get into peoples and on peoples wavelength. Perhaps a sequence of posters building to====watch the denousment on your mobile===or exiting your stop.  The suspense used to draw us in.  Perhaps in this everything immediately society,suspense may still work.

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Kate Humpho Apr 9, 2015

Good idea, something informative and persuasive.  Loo litterer sounds a bit weak, don't really like that.  What about focussing on the function of loos vs bins? Is your loo poo pee paper perfect? 

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